Backing up her strategy of focusing on personalized mobile software and acquiring startups, Marissa Mayer has announced acquisition of Aviate , an app looking to build simple and intelligent home screen for phone. The internet giant Yahoo’s CEO made the announcement today in her keynote speech at the ongoing CES 2014 . The amount of acquisition however hasn’t been revealed yet. Aviate ; an android-based application available in its invite only beta phase wants to make our phones smarter and self-organized. The app was launched in its beta phase in last October and has received a good feedback from thousands of its users. The app has reportedly raised more than £2 million in financing. Including Aviate, Yahoo has acquired 31 startups till date under the leadership of Marissa Mayer. Soon after the announcement at CES, Yahoo shared the acquisition news on its tumblr blog. According to the blog, Aviate shares Yahoo’s vision for simple and intelligent mobile experiences. “We hope to make A...
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