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US Teen Magazine Seventeen joins SnapChat - SeventeenMag

Hate it or like it, SnapChat is here to stay and increasingly to be adopted by Brands and Businesses you love. While many businesses are still figuring out how to jump on to the platform, some creative ones are already making use of it. One latest brand to join the Snapchat bandwagon is US based teen magazine Seventeen. 

The magazine, hugely popular among teens in the United States also happens to be the first major magazine to join the platform according to a representative of Snapchat.



Sending a tweet to its 700K+ followers, Seventeen Magazine requested its users to add them with their username SeventeenMag. The magazine had previously asked its readers to share their thoughts on go-to funny or flirty Snapchat ideas.

Speaking to Mashable, Seventeen’s Editor in Chief Ann Shoket said: “As part of our ongoing efforts to speak to girls whenever, wherever they are, we launched Snapchat for Seventeen. When we met with [Snapchat CEO] Evan Spiegel, we knew immediately this would be yet another way for us to create a personal connection with our readers in real time.”

SnapChat mainly lets users send photos and videos that disappear after 8-10 seconds. The service, which is popular among teens and adults, is indeed a good platform for a teen magazine like Seventeen.

Many businesses are also seriously considering the platform for advertising purposes. As a business, you can claim $375 in Free Ad Credits using this Snapchat Ads coupon promo. 

Do you use Snapchat? How can brands optimise its use for their marketing purposes?

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